UBS Switzerland: Growth Talk

UBS, a financial services company, launched a campaign in Switzerland to provide unique content for entrepreneurs that created immense added value and put entrepreneurs in contact with one another.

Entrepreneurs grow with their experiences. They make decisions and take risks that help them to move forward and sometimes result in setbacks. We have noticed that these experiences are rarely shared with others – even if this is precisely what many entrepreneurs need to speed up their journey to success.

Competition and target group analysis also confirms that clear, exciting and understandable "lessons learned" and specific insights on the topic of company growth are few and far between. But it is precisely such success stories and insights of other entrepreneurs that attract the greatest interest among the target group. For UBS,...

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Insights Team
Bray Leino

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