U By Kotex brings women's ideas to life via the period projects, opens world's first and only period shop

Kotex, the feminine hygiene brand, used a pop-up shop, PR and influencers to connect with women and grow its market share in the US.

Campaign details

Advertiser: Kimberly Clark Brand: U By Kotex Agency: Marina Maher Communications (MMC)

Situation Analysis

The life of the newly independent millennial woman is in a constant state of change. She's moving into her first apartment, starting college or her first job, and making some first time decisions on her own that will ultimately become lifelong habits

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