Twix: Kicks

TWIX, a confectionary brand, promoted its new product TWIX Cookies & Creme in the US by creating a limited-edition line of TWIX sneakers.

Campaign details

Brand: Twix Advertiser: Mars Agency: Weber Shandwick, The Marketing Arm

Insights & Conceptualization

As TWIX® prepared to launch their new Cookies & Creme variety, the brand needed to break through and drive cultural conversation

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