Trygg-Hansa: The Sound of Drowning

Trygg-Hansa, a Swedish insurance company, educated the Swedish people on how drowning really happens, silently, by creating an ASMR campaign that simulated drowning.


If someone is drowning, you need to understand that the person is in danger. A survey found that 4 out of 10 Swedes thought drowning involved violent splashing and cries for help, while an actual drowning happens in silence.

Trygg-Hansa wanted

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