Transoceanic Development: Insuring the safety of hostages

Transoceanic Development, an international logistics management company, successfully addressed the needs of the global media community during a hostage crisis by deploying a number of PR tactics.

Campaign details

Advertiser: Transoceanic DevelopmentAgency: LDWWgroup

Situation Analysis and Objectives

For several years, international logistics management company Transoceanic Development has quietly supported the International Red Cross, UNICEF and other humanitarian organizations in delivering medical supplies, food and other relief items to people in war-torn Yemen. The country – where Oxfam estimates that 2.3 million people have been displaced and 21.1 million are in need of assistance – has been embroiled in a violent multi-year civil conflict.

On March 27, 2015, the White House confirmed the U.S. was providing logistical and intelligence support to the Saudi-formed coalition to...

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