Trainline: Is It a Plane? Is It a Train? The Launch of Lintenair

Trainline, a digital rail platform, launched Lintenair, a content-rich campaign in the UK to increase brand awareness.

Campaign details

Brand: TrainlineAgency: Red Consultancy

Summary

Trainline is the world's leading independent digital rail platform and uses smart tech to make train travel easier. To celebrate the benefits of app-driven rail travel over flying for UK journeys, Trainline – for a few days – became an airline.

The launch of Lintenair – a clever anagram of Trainline – was an engaging, content-rich campaign across earned, owned and paid-for channels launched with a video starring Poldark star, Eleanor Tomlinson.

The bold and ambitious campaign not only successfully sold the brand benefits of rail over air through hundreds...

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