Tourism Australia: There's nothing like Australia

Tourism Australia, the Australian government agency responsible for attracting international visitors to Australia, drove visitation to the country by Indian tourists by focusing on the promotion of uniquely Australian experiences online.

Campaign details

Advertiser: Tourism Australia Brand: Tourism Australia Country: India

Objective

When we set on our journey in the Indian market in 2016-2017, our aim was to drive visitation to Australia by featuring among the top holiday destinations in

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