Campaign details
Advertiser: Tourism AustraliaBrand: Tourism AustraliaAgency: Interamerican NetworkCountry: Brazil
Interamerican Network is Australia PR Agency in Brazil since 2011. Australia is a far destination from Brazil and a very popular one for student exchange programs and also for back packers.
With the client need to revert the way they were perceived and to position Australia as a luxury destination, highlighting its fine gastronomy, outstanding winery, lodges and hotels, walking tours experience and its natural beauty, we had to innovate and to create a different strategy.
We made a long and deep study...