Tourism Australia: #Australiatotalmentedemais

Tourism Australia, a governmental agency for the promotion of Australia, partnered with a South-American TV network to produce an Australia-focused telenovela, thus boosting Australian tourist numbers.

Campaign details

Advertiser: Tourism AustraliaBrand: Tourism AustraliaAgency: Interamerican NetworkCountry: Brazil

Interamerican Network is Australia PR Agency in Brazil since 2011. Australia is a far destination from Brazil and a very popular one for student...

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