Tostitos Party Safe Bags

Tostitos, a tortilla chip brand, launched a Super Bowl campaign in the US without airing a single commercial by creating a Tostitos bag that doubled up as a breathalyzer.

Campaign details

Brand: TostitosAgencies: Ketchum and Goodby, Silverstein & Partners

Situation Analysis

Super Bowl Sunday and Tostitos were made for each other. It's an event where America gathers with friends, food and drink to celebrate in a big way: the biggest game, the biggest television event, even the best, and often most expensive, commercials of the year. An official sponsor of the NFL, Tostitos is always expected to bring something to the party.

But Super Bowl Sunday is big in another way. Statistics have shown it to be one of the most dangerous days to be on...

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