T-Mobile wins with Un-carrier approach

T-Mobile, a telephone network carrier, launched the Un-carrier campaign in the US to gain new customers, increase its stock price and become the nation’s favourite wireless provider by Consumer Reports.

Campaign details

Advertiser: T-MobileAgency: Porter Novelli

Over the last year, T-Mobile has unleashed a steady drumbeat of Un-carrier moves that have continued to turn US wireless on its head. By obsessively listening to customers and eliminating the crazy costs and complexities that have long-plagued the industry-the driving forces behind each Un-carrier move-T-Mobile has made tremendous, real world gains in 2015. These include:

  • 8.3 million new customers, making T-Mobile the fastest growing national wireless company
  • A 44% increase in stock price when the rest of the industry largely stood still
  • Surpassing Sprint in Q3 2015 to...

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