T-Mobile USA: The Un-Carrier in 2016

T-Mobile, a mobile communications provider, built a company culture that's focused on disruptive behaviour and sets it apart from its competitors in the US.

Campaign details

Advertiser: T-Mobile USABrand: T-Mobile USAAgency: Porter NovelliCountry: United States

2016 saw T-Mobile introduce a groundbreaking set of Un-carrier moves, unleash countless competitive activations and put its customers first in a way that has set the standard for and reshaped the landscape of the wireless industry. By truly listening to customers and eliminating the most significant pain points plaguing the industry—the primary driving forces behind each and every Un-carrier move—T-Mobile has had a tremendously successful year.

Led by its charismatic and unfiltered CEO, John Legere, T-Mobile's senior leadership team has...

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