Tiger Brands: Reputation in the can

Tiger Brands, a food producer, launched a campaign in South Africa to call on consumers to return products forming part of a recall.

Reputation in the can (KOO and Hugo's Recall)

Tiger Brands boosts brand trust by undertaking voluntary nationwide recall

As the largest food producer in South Africa, and on the continent, Tiger Brands plays a critical role in addressing the nutritional needs of the continent's people. Its purpose is to nourish and nurture more life, every day. This means living up to higher standards in how the company produces food and in the assurance that it provides quality food for consumers.

Tiger Brands identified an issue where a small number of KOO and Hugo's cans used as packaging between 1 May...

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