TietoEVRY: The Polite Type
Nordic IT company TietoEVRY partnered with The Children and Youth Foundation to bring a solution-focused approach to the discussion surrounding cyberbullying worldwide.
Objectives
- Promote a better online culture through a positive change in attitudes
- Directly engage youths from different background in addressing cyberbullying
- Introduce a new angle into the discussion of tech companies social responsibility
- Create brand awareness for TietoEVRY through a purpose-driven PR campaign