TietoEVRY: The Polite Type

Nordic IT company TietoEVRY partnered with The Children and Youth Foundation to bring a solution-focused approach to the discussion surrounding cyberbullying worldwide.

Objectives

  • Promote a better online culture through a positive change in attitudes
  • Directly engage youths from different background in addressing cyberbullying
  • Introduce a new angle into the discussion of tech companies social responsibility
  • Create brand awareness for TietoEVRY through a purpose-driven PR campaign