The Zing Group: That AMA.ZING app

Zing Group, a financial services company, introduced a new product in a cluttered market in South Africa by adopting a ‘show, don’t tell’ approach, which resulted in 100,000 people signing up.

Addressing Harsh Realities

It's the stuff of nightmares.

A loved one dies in Zimbabwe. For the family member in South Africa travelling to Zimbabwe is just not feasible on short notice. And while the relatives back home need to arrange for a dignified burial, the funds simply don't exist.

Sadly, this is less of a nightmare and more of an eventuality for many of the millions of Zimbabweans in South Africa. They live with the stress of knowing that one day when a loved one passes away, they will need to find a way of sending money across the border...

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