Campaign details
Advertiser: Direct LineBrand: Direct LineAgency: UnityCountry: United Kingdom
BACKGROUND AND BRIEF
Since 2015, Unity has been bringing Direct Line's brand proposition to life through its integrated #directfix campaign, establishing the insurer as an efficient fixer of problems.
The phenomenal success of Unity's 2015 activity meant the expectation for 2016 was high. The client wanted #directfix to be even bigger and better.
Our brief was to:
- Make the #directfix activity famous by establishing Direct Line as 'fixers' on a national scale (with fewer, bigger fixes)
- In order to drive brand connection, preference...