The South African National Blood Service: #MissingType

The South African National Blood Service used the support of brands, influencers and online media to increase blood donations.

Campaign details

Advertiser: The South African National Blood ServiceBrand: The South African National Blood ServiceAgency: FleishmanHillard South Africa

Opening Statement

South Africa has one of the worst blood donation rates in the world. In an effort to remind people of this important need, FleishmanHillard was presented with the opportunity to raise awareness for the South African National Blood Service as part of a global campaign.

The South African National Blood Service works hard to meet the growing demand of blood needed, with a goal of 3,000 units needed a day to ensure an adequate blood...

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