The Samaritans: #SmallTalkSavesLives - Sarah's story

The Samaritans, a charitable organization, launched #SmallTalkSavesLives, a campaign with Network Rail in the UK to raise awareness of suicide prevention.

Campaign details

Brand: Samaritans and Network RailAgency: Pegasus and Progress Films

Sarah's Story

It started with a statistic. In the UK, someone takes their own life on the railway every 36 hours, but over the same period six lives are saved.

In November 2017, Pegasus devised and launched a new suicide prevention campaign for Samaritans, Network Rail and British Transport Police #SmallTalkSavesLives. At its heart was a social media film - Sarah's story.

This was the first time UK rail travellers had been openly asked to spot, report and/or intervene in order to help reduce suicide.

In...

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