In Brief

Pokemon Planet was built on an insight: that for lapsed players, finding new Pokemon was akin to discovering a new species.

As a result, we made a documentary homage to the TV series using Pokemon in order to get people talking about the introduction of Generation III to mobile game sensation Pokemon GO.

The campaign generated over 150 pieces of coverage in the UK alone - and there were over 700 pieces worldwide.

The film was watched over 30 million times organically and was shared over 200,000 times. A simple insight, a stunning film, some remarkable results.

Objectives

The brief was simple: to create buzz amongst lapsed Pokemon GO players as a new generation of creatures was introduced.

We needed to reignite passion for the game with the launch of Generation III Pokemon. We needed to create a campaign that would appeal to lapsed players, as well as going beyond fans and reach a mainstream audience.

Strategy