The Palau Legacy Project: Palau Pledge

The Palau Legacy Project, a project to make tourism more sustainable in Palau, launched the Palau Pledge, which had to be signed as visitors entered the country, making them promise to behave environmentally responsibly.

Campaign details

Brand: The Palau Legacy ProjectAgency: Red Agency and Host/Havas

Situation analysis

The Republic of Palau is a breathtakingly beautiful small-island group in the Western Pacific. Scenically magical for such a tiny area of land, it's hard...