The Palau Legacy Project: Palau Pledge

The Palau Legacy Project, a project to make tourism more sustainable in Palau, launched the Palau Pledge, which had to be signed as visitors entered the country, making them promise to behave environmentally responsibly.

Campaign details

Brand: The Palau Legacy ProjectAgency: Red Agency and Host/Havas

Situation analysis

The Republic of Palau is a breathtakingly beautiful small-island group in the Western Pacific. Scenically magical for such a tiny area of land, it's hard not to be overwhelmed by its extraordinary array of natural wonders: this is an archipelago of about 200 largely pristine limestone and volcanic islands, blanketed in emerald forest, surrounded by a shimmering turquoise lagoon.

In the past three years, the country has seen a massive growth in tourist numbers. The rise now means almost 160,000 guests annually enter Palau,...

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