The Norwegian Red Cross: The language barrier

Humanitarian organisation the Norwegian Red Cross used a hard-hitting social media video to improve attitudes towards refugees in Norway.

Campaign details

Advertiser: The Norwegian Red CrossBrand: The Norwegian Red CrossAgency: Try Advertising AgencyCountry: Norway

Context

The refugee crisis in Europe sparked heated debates in Norway. Both the media and social media was overflowing with articles, news and opinions about the refugees. Norway's Minister of Integration (representing the far right party) set an example by calling all refugees «luck hunters" as well as expressing her worry for the future of her ownchildren. Facebook was widely used to spread fear and prejudice. It seemed like suddenly it was okay for both politicians...

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