Campaign details
Brand: The Museum of Cosmonautics
"The ability to mine great stories within your own organization will be the core skill of a PR professional of the near future." - Paul Holmes.
This incredible story united thousands of people, a variety of communities and institutions through years and distances. It showed what communications are truly capable of, especially when people are moved by the desire to help make a dream come true, and by gratitude to heroes performing breakthroughs in the name of humanity.
April 1967. The race in outer space between the Soviet Union and the...