Campaign details

Brand: The Museum of Cosmonautics

"The ability to mine great stories within your own organization will be the core skill of a PR professional of the near future." - Paul Holmes.

This incredible story united thousands of people, a variety of communities and institutions through years and distances. It showed what communications are truly capable of, especially when people are moved by the desire to help make a dream come true, and by gratitude to heroes performing breakthroughs in the name of humanity.

April 1967. The race in outer space between the Soviet Union and the U  is in the height. Both sides are shooting for the Moon. The Americans are about to launch their new Apollo ship with moon module. The Soviets need to hurry… Spaceships are put together in just several shifts.