The Institution of Engineering and Technology: #ISeeMore

The Institution of Engineering and Technology (IET), a charity and engineering institution, launched the #ISeeMore campaign in the UK to engage children as its target audience.

Campaign details

Brand: The Institution of Engineering and TechnologyAgency: Tin Man

Summary

Warning: This is not another dull campaign to promote engineering. Children were our primary audience and exciting them through their passions and using social media was the name of the game. #ISeeMore let youngsters go behind the scenes and 'see more' through the engineering of brands they love e.g. Harry Potter, Chessington World of Adventures and Cadbury, delivering:

  • 61,000 views on our YouTube videos, engagement: 24%
  • 690,000 social reach of the campaign
  • 552 pieces of coverage including 33 nationals
  • Consideration of engineering careers jumped from...

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