The United Nations HeForShe movement: More Powerful Together – Shining a New Light on the HeForShe Movement and Gender Equality

HeForShe, a solidarity campaign for the advancement of gender equality, was able to reignite the momentum for HeForShe globally and with no budget.

Summary

  • Title: More Powerful Together: Shining a New Light on the HeForShe Movement and Gender Equality in the Shadow of #MeToo
  • Team: The United Nations HeForShe movement (Client); FleishmanHillard New York (Agency)
  • Platform: More Powerful Together
    • Insight: Half the world's power is lost when women are excluded.
    • Activation:Global businesses and iconic landmarks, built and run by men, powered down half their lights on 9/24 to create a live social media event and visual metaphor. There were 25 structures across eight countries, including landmarks such as the Empire State Building in New York, the Burj Khlaifa in...

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