The business need or opportunity
For many years, Accenture has provided strategy consulting services across more than 40 industries. We target Forbes Global 2,000 C-Suite executives. We're talking CEOs, CFOs, COOs, and Chief Strategy Officers. This audience is very small, notoriously hard to reach and even harder to impress.
Fighting for this C-Suite audience were a number of firms with big reputations. McKinsey, considered the most prestigious firm, has led the market for nearly 90 years. Other firms like Boston Consulting Group (BCG), Bain and Booz have for decades also owned significant mindshare of the...