The Institution of Engineering and Technology: The Sound of Engineering

The Institution of Engineering and Technology, one of the world’s largest engineering institutions, created a music video engineered entirely by children to encourage more of them into science, technology, engineering and mathematics (STEM) subjects in the UK.

Campaign details

Brand: The Institution of Engineering and TechnologyAgency: Tin Man

Summary

Another campaign encouraging kids into STEM? Yawn... Or not as the case may be.

We created the first pop video engineered entirely by kids. Through a hardworking and multi-layered creative campaign combining teen pop sensation New Hope Club with Blue Peter, we engaged kids with real-life, inspirational engineering that genuinely encouraged them to consider it as a career option.

And boy did it work.

  • 136 pieces of coverage (23 nationals)
  • 438,000 social engagements on campaign assets
  • Post-campaign, 74% said it changed how they saw careers...

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