The City College of New York: #PRDiversity – The Struggle is Real

#PRDiversity2020, a student-organised working group initiative in New York, was formed from the research paper #PRDiversity: The Struggle is Real launched by The Holmes Report, to raise awareness of the cultural inclusion rates within the industry.

Campaign details

Advertiser: The City College of New YorkAgency: Branding + Integrated Communications program (BIC)

One month prior to the 2016 U.S. Presidential Elections, I had an opportunity to interview close to 20 agency level CEOs on the topic of Diversity and Inclusion in collaboration with The Holmes Report. Given the rich historical roots of The City College of New York in Harlem, where I reside as a tenure-track Assistant Professor, I thought it would be appropriate to take on a challenge that the industry was facing.

Little did I know, the journey I was about to...

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