Teva Neuroscience: EnLIVEning the Conversation - Creating new pathways for the MS patient

Teva Neuroscience, a pharmaceuticals company, launched the You Don't Know Jack About MS campaign with celebrity spokesperson Jack Osborne to educate and support those living with multiple sclerosis in the US.

Campaign details

Advertiser: Teva NeuroscienceAgency: Rx Mosaic Health

You Don't Know Jack About MS background

The You Don't Know Jack About MS® campaign is a partnership between celebrity spokesperson Jack Osbourne and Teva Neuroscience (maker of the 21-year old therapy COPAXONE®) that aims to educate and uplift those who are newly diagnosed or living with MS. The campaign chronicles Jack's life with relapsing remitting multiple sclerosis (RRMS), the most common form of MS, through entertaining, edutainment-style webisodes, blogs and patient resources through the campaign's website and YouTube page.

The challenge

At 400,000, the prevalence of multiple sclerosis...

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