Campaign details

Brand: Tequila Patron
Agency: JeffreyGroup

Proudly Mexican

Two great Mexican ambassadors were born in the Mexican state of Jalisco: the ultra premium spirit, Tequila Patron, and Guillermo del Toro, one of the most comprehensive and successful Mexican artists whose talents include screenwriting, illustrating, producing & directing, besides writing novels. His talent has been shown in movies such as Mimic, Hellboy, Pacific Rim, Pan's Labyrinth, and the recently multi-awarded Shape of Water, which has been nominated for 13 Academy Awards.

In Mexico, Tequila Patron had a "U.S. product" stigma. Partnering with one of the most iconic and influential personalities from Mexico to create something unique was the perfect strategy for addressing that stigma and promoting the authenticity of the brand.