Campaign details
Brand: Tequila PatronAgency: JeffreyGroup
Proudly Mexican
Two great Mexican ambassadors were born in the Mexican state of Jalisco: the ultra premium spirit, Tequila Patron, and Guillermo del Toro, one of the most comprehensive and successful Mexican artists whose talents include screenwriting, illustrating, producing & directing, besides writing novels. His talent has been shown in movies such as Mimic, Hellboy, Pacific Rim, Pan's Labyrinth, and the recently multi-awarded Shape of Water, which has been nominated for 13 Academy Awards.
In Mexico, Tequila Patron had a "U.S. product" stigma. Partnering with one of...