Temenos: Tieless bank

LatAm Intersect PR (LIPR), a public relations agency, helped Temenos launch the ‘Tie-less Banking’ campaign to strengthen Temenos’ image in Latin America.

During the year of 2021, LatAm Intersect PR (LIPR) created and launched the 'Tie-less Banking' narrative-driven PR campaign on behalf of the world leader in banking software, TEMENOS. As part of the company's expansion into Latin America, our team at LatAm Intersect PR had been hired to develop TEMENOS' communication strategies throughout the whole region, including country-specific campaigns in Argentina, Brazil, Chile, Costa Rica, The Dominican Republic, Ecuador, Mexico and Panama.

While we had been working together with TEMENOS on the company's image and public relations for over a year, we had never embarked on...

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