Teaching Chefs to Go Whole Hog for Prosciutto di Parma

Consorzio del Prosciutto di Parma, a manufacturer, launched a site to educate US chefs on the qualities of Prosciutto di Parma (PDP).

Overview

Most chefs worth their salt recognize the fire-branded crown that authenticates Prosciutto di Parma (PDP). The delectable Italian ham elevates the dining experience and commands a premium price.

The Consorzio del Prosciutto di Parma engaged Pa

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands