Tata Global Beverages: Ek Garam Chai Ki Piyali Ho 2015 - Remaking a Bollywood Classic

Tata Tea, a tea brand in India, created a campaign to market its tea fusion to a new generation of tea drinkers.

Campaign details

Advertiser: Tata Global Beverages LimitedAgency: Edelman India Private Limited

In a country of more than 2,000 producers, Indians didn't need another tea brand. And yet, we got a new generation of tea drinkers excited about the launch of...

Not a subscriber?

Schedule your live demo with our team today