Tampax Partnered With Amy Schumer To Turn Question Marks Into Periods

Tampax, a brand of tampons, launched its humour-led campaign #TimeToTampax to encourage conversation around the taboo topic of menstruation in the USA.

Campaign details

Brand: Tampax Advertiser: Procter & Gamble Agency: MSL, Saatchi & Saatchi, Carat, Wunderman Thompson

Executive Summary

Influence

Tampax harnessed the power of influence, leveraging celebrity partner Amy Schumer to amplify the brand

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands