Taco Bell: Big Bell

Taco Bell, the US fast-food brand, harnessed the power of Big Ben and rickshaw drivers to launch its first London restaurants.

Campaign details

Brand: Taco BellAgency: Edelman, London (PR Agency) and Unit9 (Production)

Background

Context:

Taco Bell is a successful US fast food brand, which had begun its expansion across the UK but had not yet set foot in London.

Brief:

Edelman was tasked with driving the mass awareness and buzz for Taco Bell's first London restaurant openings, in a way that felt relevant to Taco Bell but also to the everyday Londoner.

Challenge:

In food obsessed London, most people wouldn't notice the arrival of another American food chain, however tacolicious. Creating hype around the opening in a...

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