Campaign details

Advertiser: T-Systems Slovakia
Brand: T-Systems Slovakia
Agency: AC&C Public Relations
Country: Slovakia

Situation

Our region faces extremely low unemployment and lacks of IT workers in particular. Companies compete to reach potential employees offering a wide range of benefits, (very) high salaries, and challenging projects. Standard channels such as job on-line websites, LinkedIn campaigns etc. have been ceasing to work.

The T-Systems Slovakia Company assigned our agency with a difficult task: to let Slovak IT experts working in the Czech Republic know that there is an opportunity to move back to their homeland and to work in the city of Košice, a seat of the T-Systems SK headquarters.

We did more. Thanks to client's courage, we were able to build a strong and bold campaign that resonated not only in the IT community and delivered the message to Slovak IT guys in CZ, resistant to usual job offers, but that also created personal contacts provided to client's HR staff to follow-up.

Challenge