Synopsys: Reimagining storytelling & SEO for Synopsys’ corporate blog

Synopsys, a US silicon chip manufacturer, redeveloped its corporate blog to drive brand fame, resulting in increases in blog traffic and organic search.


While we learned many lessons during the COVID-19 pandemic, a major one in the tech industry and beyond was how critical semiconductors are to modern society. Amid the global pandemic, demand for new vehicles, the race to digital transformation, the economic impact of wars, and the impact of chip shortages has drawn all eyes to the semiconductor industry. With more non-chip companies getting into the business of designing chips, tech reporters, business reporters and analysts have followed the industry closer than they have in years.

Recognizing this shift in mindset, Synopsis reached out to Hoffman in June 2020 to...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands