Syngenta: Media summit adapts – and thrives – in virtual environment

Syngenta, a global provider of agricultural science and technology, hosted its first-ever online media summit and generated more coverage than ever before.

The Goal

When the bi-annual Syngenta Media Summit was forced to go virtual in 2020 because of COVID-19, organizers had to pivot quickly. But instead of simply trying to convert the three-day event into a virtual shell of its in-person self, Syngenta and...

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