Syngenta: Media summit adapts – and thrives – in virtual environment

Syngenta, a global provider of agricultural science and technology, hosted its first-ever online media summit and generated more coverage than ever before.

The Goal

When the bi-annual Syngenta Media Summit was forced to go virtual in 2020 because of COVID-19, organizers had to pivot quickly. But instead of simply trying to convert the three-day event into a virtual shell of its in-person self, Syngenta and G&S Business Communications crafted a unique experience based on the specific needs and wants of media who attend. This was the first summit to be hosted entirely online, it provided media a unique opportunity to schedule one-on-one interviews directly and easily with Syngenta representatives, view relevant presentations and download valuable resources at their convenience.

The Strategy

To...

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