Swiss Federal Commission Against Racism: Bunte Schweiz

The Swiss National Commission for Racism raised awareness for various acts of racism and engaged a broad range of people to speak against it by setting up a social media account.

Campaign details

Advertiser: Swiss Federal Commission Against RacismAgency: Farner Consulting AG

Situation / Starting Point

There are still many forms of racism and discrimination happening in our daily life

2015 marked the 20th anniversary of the Swiss Federal Commission Against Racism FCAR and of the year Switzerland started prosecuting acts of racism and discrimination as a criminal offense.

With a national campaign the FCAR wants to bring into focus the many forms of racisms and discrimination still happening all around us on a daily basis.

Mandate / Objectives

A stand against racism and discrimination in today's digital...

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