Swipe right for good: Tinder's #FundHerCause for International Women's Day

Tinder, a dating app, launched the #FundHerCause on International Women's Day, which saw Tinder donate $100 per tweet of the hashtag, alongside the name of a female-friendly non-profit organisation in the US.

Campaign details

Brand: Tinder Agency: M Booth

#FundHerCause

When you're the largest and most popular dating app in the world, it's natural for the competition to swipe at your heels. That's the predicament Tinder was in in early 2017.

Bumble, an app created by a former Tinder employee, was getting significant buzz in particular with its claim that it empowered women by letting them make the first move in the dating game. The importance of supporting women's concerns came into even

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