Campaign details
Advertiser: Svenska SpelBrand: Svenska SpelAgency: Jung RelationsCountry: Sweden
Background
In 2015, more than 5M people fled the war in Syria. 160 000 came to Sweden. Being a cause-driven and Sweden's no 1 sports sponsor, Svenska Spel wanted to contribute to the integration and welcome newly-arrivals to Sweden – and to the Swedish sports movement. We understood that the lack of language skills was a great barrier, stopping immigrants from participating in sports.
Strategy and creative concept
To manifest how Sweden's largest sports sponsor takes social responsibility, we developed "Sports Swedish for...