Campaign details

Advertiser: BASF
Brand: Suvinil
Agency: Máquina Cohn & Wolfe
Country: Brazil


This article has been translated from Portuguese using Google Translate. Download the original here.

Summary

In this case, Suvinil, BASF's paint brand and leader in the premium market, presented us the challenge to raise awareness around their new product Maxx Rendimento, a super concentrated professional paint. It was found that the lack of interest of professional painters in Maxx Rendimento had to do with preconceived ideas that concentrated products were harder to use and the results weren't that good. Máquina Cohn & Wolfe presented the solution of creating a webseries targeted at professionals with useful information to improve their work, costumer relation tips, best practices and showcasing the benefits of Maxx Rendimento. We also suggested a quiz at the end of the videos that would grant a certificate and accumulate points to win prizes. We had an average of 11,000 views on each piece of content, an audience composed of painters, store managers and attendants. The quiz results also proved that the benefits of Maxx Rendimento were memorized by the respondents.

Context