Campaign details
Advertiser: GoogleBrand: GoogleAgency: Man Bites DogCountry: United Kingdom
Challenge: Technology for Today, Not Tomorrow
Google for Work's (GfW) suite of productivity tools is the new challenger to Microsoft's dominance of the workplace. Google's aim is to help people work the way they live and overcome intense competition to become the preferred technology provider for business. To achieve this, GfW must adopt smart marketing ideas that generate disproportionate results while aligning with Google's reputation for innovation.
- GfW identified a mismatch in early stage meetings between the expectations of C-suite prospects and the...