Supermarket C-suite: Google takes retailers back to the floor

Google, the multinational technology brand, deployed a digital advertising campaign that teased large UK retailers to try out its new productivity tool program.

Campaign details

Advertiser: GoogleBrand: GoogleAgency: Man Bites DogCountry: United Kingdom

Challenge: Technology for Today, Not Tomorrow

Google for Work's (GfW) suite of productivity tools is the new challenger to Microsoft's dominance of the workplace. Google's aim is to help people work the way they live and overcome intense competition to become the preferred technology provider for business. To achieve this, GfW must adopt smart marketing ideas that generate disproportionate results while aligning with Google's reputation for innovation.

  • GfW identified a mismatch in early stage meetings between the expectations of C-suite prospects and the...

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