Campaign details
Advertiser: Sunovion PharmaceuticalsAgency: Biosector 2
Strategy
Approximately 1 in 5 Americans is diagnosed with a mental illness in any given year. While mental illness has broad and far reaching effects, its public perception is often mischaracterized and tied to hopelessness and tragedy. As a society, we are afraid to talk about it – and this silence has consequences. It perpetuates the idea that mental illness should be hidden and keeps people from getting the help they need.
The Be Vocal: Speak Up for Mental Healthinitiative is a collaboration between singer Demi Lovato, five...