Sunovion Pharmaceuticals: Be Vocal - Speak Up for Mental Health

Sunovion Pharmaceuticals, a pharmaceutical company, launched two primary projects as part of the Be Vocal: Speak Up for Mental Health initiative in collaboration with singer Demi Lovato and five leading advocacy groups in the US.

Campaign details

Advertiser: Sunovion PharmaceuticalsAgency: Biosector 2

Strategy

Approximately 1 in 5 Americans is diagnosed with a mental illness in any given year. While mental illness has broad and far reaching effects, its public perception is often mischaracterized and tied to hopelessness and tragedy. As a society, we are afraid to talk about it – and this silence has consequences. It perpetuates the idea that mental illness should be hidden and keeps people from getting the help they need.

The Be Vocal: Speak Up for Mental Healthinitiative is a collaboration between singer Demi Lovato, five...

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