Striving for a healthy work/life blend at Groundfloor Media

GroundFloor Media (GFM), a PR agency in the US, used enhanced employee benefits to boost retention rates.

Campaign details

Agency: Groundfloor MediaCountry: United States

GroundFloor Media (GFM) epitomizes the concept of an innovative and creative culture, based on the concept of a "work/life blend." In fact, since its inception in 2001, the vision for GFM has been that of the "anti-agency." Founder Laura Love had worked both in and with traditional PR agencies and wanted to create a different kind of company – one that would, as outlined in the award category description, "spur creativity, innovation and retention." To that end, agency team members enjoy a long list of traditional benefits, along with an...

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