Starling Bank: #MakeMoneyEqual

Challenger banking brand Starling launched a multichannel campaign in the UK to drive new business and lead a conversation about gender stereotypes in finance.

Campaign details

Brand: Starling BankAgency: Common Industry

Brief

Digital challenger bank Starling wanted a campaign that was both culturally and commercially impactful.

Starling founder Anne Boden is one of only two female CEOs in UK banking. She is open about the challenges she faces as a woman in the sector and the sexist stereotypes implicit in how women are spoken to about money. Our campaign therefore needed to:

  1. Drive new customer sign-ups with Starling
  2. Lead a conversation about gender stereotypes in finance

Strategy

Financial feminism is about believing in financial equality...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands