Starling Bank: Helping a Challenger Bank Take Flight

Challenger banking brand Starling employed a traditional PR approach to move from the fintech news websites to mainstream media.

Campaign details

Brand: Starling Bank Agency: Pagefield Communications

Overview

The UK banking market has been dominated by a handful of big players for decades. Following the 2008 financial crisis though, public trust with these institutions hit rock bottom and consumers were more likely to switch. But why would you switch to a

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