Starbucks: #WhatsYourName

Starbucks, a coffeehouse brand, supported the transgender community in the UK with its campaign #WhatsYourName.

'Powerful new Starbucks advert supports Trans Charity'


Starbucks #whatsyourname creates a moment of true connection with the UK's transgender community. Starbucks stores offer a safe space for transitioning individuals to use their new names, and to be recognised as they want to be, often for the first t

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands