Campaign details

Brand: Square
Agency: Harvard

The Client

Square was founded by Twitter's Jack Dorsey in San Francisco in 2009. Square makes it simple and affordable for businesses to take card payments using the Square Reader and app on their mobile phone or tablet.

Square's mission is Economic Empowerment, meaning it exists to allow businesses of all sizes to participate in the economy on a level footing.

Square launched in the UK in March 2017. Already an established player in the US, in the UK it was a start-up walking into a very different business landscape. With a focus on small business owners outside of London who have been left behind by the consumer transition to card payments, Square set out with a purpose to ensure all businesses can gain access to the technology they need to compete on the local high street.