Campaign details

Agency: MSL India
Brand: Sony Pictures Networks

Challenges

Football has emerged as the second most popular sport in India with more youngsters looking up to the game & pursuing it seriously. India is known as a cricket-obsessed nation with all other sports, a distant second, but football has been making strides and consistently growing in terms of viewership.

Major Roadblocks

  • While conversations around football have increased in the last decade, cricket is still considered a religion in India.
  • The emerging multi-sport viewing culture is in a transformative stage in both popularities along with audience knowledge and is yet to have a stronghold on the Indian audience.
  • While we have Indian representation at the top level of these sports, India has no presence in the FIFA World Cup, which makes it challenging for Indian viewers to maintain a connection with the sport.