Sony music site now hits the right notes

Sony, the electrical company, used SEO and paid digital ads to increase the number of visits to its audio-focused website in the US.

Campaign details

Advertiser: SonyBrand: SonyAgency: The Hoffman AgencyCountry: United States

Sony launched its High-Res Audio website (primary target: millennials) in 2013. After modest early success, page views stagnated at between 15,000 and 18,000 per month.

Sony engaged with The Hoffman Agency to figure out the "why" behind the flat traffic and take corrective actions with one primary goal in mind: increase the site's page views and cultivate deeper engagement.

To get to the punch line, we more than quadrupled monthly page views over the course of one-year — 28,430 page views in September...

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